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  • Writer's pictureLoom Loop

Hong Kong brings east meets west to New York Fashion Week

New York (AFP) - Three leading Hong Kong designers sent a riot of color and tailoring down the New York runway in a push to broaden their US client base and put the tiny territory more firmly on the global fashion map.

The catwalk show at Moynihan Station, one block from Madison Square Garden, followed by a pop-up showroom in Soho marks the first time in 12 years that the Hong Kong Trade Development Council (HKTDC) is sending local designers to take part in New York's fashion week.

"I feel so excited," said British-trained Polly Ho, who set up her label Loom Loop two years ago. "It's the first time for me in New York and I feel this city is lovely, people are lovely too."

Her capsule autumn/winter 2016 collection was inspired by the Chinese legend "Butterfly Lovers" and showcased a London cool -- a sporty androgynous of butterfly print and oversized butterfly accessories.

There were multicolored butterfly printed silk leggings and dresses, jackets with split level hems, and oversized butterfly hats, necklaces and ear-rings in a fun, quirky original look.

Ho made liberal use of Canton silk, a heritage fabric, and used plastic bottles, which could not otherwise be recycled, to cut out the shapes of butterflies to make the prints.

"Our brand is more east meets west and west meets east," Ho told AFP backstage before her New York debut. She summed up the Loom Loop woman as educated, open-minded and intellectual.

"They're independent and want to have some statement, a different style," she explained. "This is my muse!" she said.

Currently her clothes are available in Hong Kong and Singapore, so Ho is hoping to snap up some new buyers through her catwalk presentation and the Soho showroom.

The last time the HKTDC brought designers to a New York fashion week was in 2003, and they return at a time when there is ongoing fascination in all things China in the United States.

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